Picture this: You’re lying on a warm, sandy beach along the coast of Sayulita, Mexico. The sun is shining. It’s hot. Like, really hot. You go for a much-needed swim in the crystal-clear aquamarine ocean to cool off. Bliss! Wait. Sorry to interrupt your daydream, but we need to talk about something very important. Sunscreen. Wearing SPF, and wearing it the right way, is the most important part of a beach vacay (other than picking out a cute swimsuit). The right way looks a little something like this: First, you...
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Key takeaways BEMT (bemotrizinol) is a new sunscreen ingredient that protects against both UVA (aging) and UVB (burning) rays It’s the first new sunscreen filter approved in the U.S. in over 20 years Helps create sunscreens that feel lighter, smoother, and more wearable Designed to support effective daily sun protection for all skin types What is BEMT and why is everyone talking about it? BEMT is a next-generation sunscreen ingredient that helps protect your skin from harmful UV rays. It’s a big deal because it’s the first new sunscreen filter...
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